Is this a feeling or experience that you have ever had (or are having right now)?
If it is you are in good company.
According to a Recent European Survey;
"69%
of Online Shoppers in Europe have abandoned a shopping cart or failed
to complete an online purchase because they didn't get a sense of
security and trust"
and according to a US online Retail Shopping Survey carried out in 2009;
"21% of shoppers surveyed had abandoned a purchase when at the Shopping Cart stage due to fears over Trust & Security".
Look for Trustmarks on the website. There are many Trustmarks for different purposes including Safe Shopping Trustmarks, Security Trustmarks and Financial Trustmarks.
If you find some Trustmarks then this can go a long way towards helping you feel secure in your purchase. Depending on whether you trust the brand or not, you might want to open up another browser page and research the Trustmark prior to making that purchase.
Another thing that you could do is checkout the Financial Ability and Stability of the Business Behind the website using the Free for Consumers, Business Search facility.
This facility allows you to check out for free if the business is established and is based in the UK or Ireland.
If you are making a large purchase, especially one where the goods or service are provided in a substantial period of time, such as holidays, building work, conservatories, Things Manufactured bespoke to order, Wedding Venues and services etc., it could well be prudent of you to invest in a Full Business Credit Report to ensure you thoroughly know who the Business or Company that you are dealing with actually are.
You can find this service at: Business Checks for Consumers
