First of all you have to go through the browsing, then the comparing of products before you decide on what you like and add them to the online shopping cart or basket.
However leaving those products and deserting the shopping cart or basket is as simple and easy as hitting a button “click.”
And that is a problem for many online web retailers or e-commerce site.
According to an e-tailing group survey done in 2009 in the USA, nearly 60% of US online retailers who were surveyed saw cart abandonment rates of over 20% for the year.
Another study done that same year, by PayPal and comScore found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.
Have you had similar experiences here in the United Kingdom?
Most importantly from the merchants’ point of view, the average cost of abandoned goods in those shopping carts was $109 ( approx £70).
In the same study, 46% of online shoppers said high shipping charges were a “very important reason” for emptying carts.
Other reasons for abandonment included:
- Wanted to comparison shop: 37%
- Lack of money: 36%
- Wanted to look for a coupon: 27%
- Wanted to shop offline: 26%
- Couldn’t find preferred pay option: 24%
- Item unavailable at checkout: 23%
- Couldn’t find customer support: 22%
- Security concerns: 21%
Some of the Security Concerns can be lifted with the use of various Trustmarks on your website.
There are many pay safe and IT system security Trustmarks available on the market to sure up concerns over Payment and Security issues but not many to give the consumer confidence in the Business behind the website being able to fulfill the order or the purchase, especially if the turnaround time is substantial.
That is where CheckRate comes in.
They provide a Financial Trustmark which shows how credit worthy the buisness behind the website is and allows consumer to have trust that the business they are dealing with at least has a low chance of failing within the next 12 months (or during the period of time in which they are waiting for the supply of their good or service).
If this sounds like a great way to boost your web sales please feel free to contact mike on: 07969 286126 or email: mike@checkrate.com
